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03/30/2021

Pop Beauty: The Affordable, Awesome Brand You’ve Never Heard of

When I first saw Pop Beauty, I thought it had an affiliation to Popsugar. It doesn’t. Pop Beauty is actually a London-born vegan and cruelty free brand, founded in 2002. Their packaging is recyclable, sourced from certified sustainably managed forests. If this still hasn’t impressed you, all of their products are $14 or less. To […]

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03/20/2021

Trying Viral TikTok Beauty Products So You Don’t Have To

If you’re among the 689 million TikTok users, you’ve likely heard the phrase, “let me put you onto something” followed by a beauty product that promises to “change your life.” Unlike YouTube or Instagram, TikTok somehow feels more real, less edited and filtered, thus more trustworthy in terms of product reviews. I’ve enjoyed trying some […]

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03/14/2021

Make sure to grab these beauty buys during the Ulta 21 Days of Beauty Sale

Ulta continues to make big strides in the beauty industry and as usual, their 21 Days of Beauty sale comes through in a major way. These are the beauty buys you’ll regret not buying. The value is insane, the quality just as. I encourage you to shop the Ulta 21 Days of Beauty sale my […]

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03/08/2021

Testing out the e.l.f. products with the most hype

In a time where some beauty brands seem to be flailing, struggling or just shutting down all together, e.l.f. Cosmetics is, dare I say, thriving?! They’ve launched several products in the last year or so that have achieved TikTok fame and cult status. Of course I had to try them out, so here’s my take […]

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02/11/2021

My proven formula to grow lashes long and strong

Of all the beauty-related questions I get asked, the topic I get asked about most is definitely lashes. How can you grow lashes? Are your lashes real?What are the best mascaras for long lashes?Do lash growth serums work? Genetics help of course, but there are several products, treatments and steps you can take to grow […]

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02/03/2021

What to buy or skip from Jason Wu Beauty new at Target

Next time you’re strolling the beauty aisles of Target, you might notice a chic new brand, Jason Wu Beauty. After 8+ years working in the beauty industry, I still love the hype and intrigue of a new brand, so of course I purchased a bunch of products to review for you. I will start by […]

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01/15/2021

Head to the Container Store for the best makeup organizer

When I stored my makeup in drawers, it was out of sight, out of mind. I would find I never used certain products, simply because I’d forgotten I even had them! This 3 tier cart has made the best makeup organizer, allowing me to actually see everything, thus utilizing more of my products. There are […]

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01/05/2021

2020 Year in Review: Best Beauty Products…and the worst

On October 27th, in between folding laundry, chatting with friends in a group text and listening to a podcast, I received a pretty uncool email. To summarize, it read: Hello Ivy Boyd,You have tested POSITIVE for COVID-19. Please follow these recommendations. The days that followed, were not psychically miserable, thankfully, but mentally, very hard. I am already […]

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