I’ve been asked about the Maskcara Beauty line recently. I’ve been asked to sell it and to try it. I’ve chosen the latter and of course I’m given you the lowdown on everything I tried. Here’s the basics:
Masckara Beauty is the creation of beauty blogger, Cara Brooks. The brand first launched back in 2013 with their pioneer product, IIID Foundation. The brand has recently relaunched under a direct selling model with an expanded offering that includes cream blushes, illuminators, eyeshadows, brushes, skincare and more. Maskcara aims to simplify the makeup routine by condensing it into customizable, refillable palettes.
Maskcara artist, Lindsey helped me out with what products to try. Lindsey was attracted to the brand due to it’s affordability, smart packaging design and really related to Cara as a fellow mom boss. 
What I tried
Sunlit Highlight
Walnut Contour
Vanilla Dust Setting Powder
Baby Watermelon Blush
Desert Sunset Blush
Nude Blush
Pearl Illuminator
Eyeshadow singles in shades Zion, Crush, Salem, Mama and Bend and Snap.
Milk Moisturizing Cream
IIID Perfector Sponge
Make-Up Remover Wipes
30 Second HAC Brush
B Squared Bronzer and Blush Brush
I Shadow Everything Brush 
What I liked
Blushes, illuminator, eyeshadows, brushes, Perfector Sponge, setting powder.
I was able to create a beautiful eye look with the eyeshadows. Though they are definitely not uber-pigmented, I think that’s what makes them consumer-friendly and easy to build and work with.
I really liked the blushes. They were easy to blend and I used one on top of a liquid lipstick to create a subtle ombre. The different colors had different textures though. Baby Watermelon and Nude were matte and opaque while Dessert Sunset was more oily and sheer. Upon examination of the ingredients, I suspect it’s because some colors contain castor oil, and some don’t.
The Pearl Illuminator is comparable to RMS Living Luminizer but far more affordable.
The Perfector Sponge is an excellent, affordable Beautyblender dupe and the brushes are nice quality and easy to use.
- Customizable
- Affordable prices
- Simplified routines
- Quality feel
- Beautiful branding
What I didn’t like
IIID Foundation, Milk Moisturizing Cream
- As you can see, the foundation didn’t cover my blemishes. That aside, it also accentuated my pores and dry skin. It was not a win for me in any way really.
- The highlight and contour foundations contain a few ingredients that I wouldn’t consider to be super luxurious, though not proven harmful: mineral oil, petroleum and beeswax.
- Some of the powders and eyeshadows contain Bismuth Oxychloride. Not harmful, but bothersome to some people.
- The unpleasant scent of Milk Moisturizing Cream and ingredients like milk and petroleum made me wary of using it on my face. The texture is sticky.
Overall ThoughtsSaveSave
This whole line is a gimmick! The makeup doesn’t cover as well as demonstrated and is very greasy. all of the people who rave about it are either getting it free or get a kickback.
As for the Milk moisturizer and Tres Leches line…
She is charging people $85 for 2oz of pure MINERAL OIL!!!!! That is the first ingredient!
The toner feels extremely sticky on my skin.
The moisturizer literally feels like glue and is very hard to spread across the face. I’m not exaggerating. This is by far the worst skin care line I’ve ever used. (I’ve used a lot) my pores were so congested I had to have them professionally cleared for the first time in my life!
Notice how there are no reviews on her site? No list of ingredients?? Hmmm red flag people.
I sent them an email which they said “sorry that happened to you. You can sent it back for a refund but shipping costs are on you.”
Hi Alisha! Thank you for reading my review and taking the time to weigh in! I am glad that others seem to love the line but like you, it didn’t work for me at all. I find the hype a bit curious myself.
I’m sure it’s not for everyone. Personally I love it and I don’t use anything else. It has made me feel pretty and confident. I don’t sell it and I get no kickbacks or freebies.
Hi Ambaa! I’m so glad you like it! Mascara is SO subjective! I honestly think you’ll find this with every single brand and formula. One person loves it and the next will hate it. I’m just happy your lashes like it! Thanks so much for reading my review and taking the time to weigh in!
Darn it! I love Maskcara so much I decided to become an artist. I can easily see you are using the wrong color of highlight. And it’s buildable so you adapt your coverage. Also some girls like to use a BB cream first if they need extra coverage for blemishes or dark spots then our highlight. If someone doesn’t like how it sits on their skin and coverage it’s 99% of the time the wrong shade. You’re gorgeous with any makeup though!
I love Maskcara Products! But like any brand of Makeup, some people will love it and some people will not!
Thank you for this post. I’m on day 3 of trying the foundation and I’m literally saying, “Why is this not working for me?!” Even googling ‘maskcara large pores’ and not getting anything. Maybe I need a different shade? I want it to work, but I’m starting to give up hope.
Nicole – I’m having the issue! Day 3 and I’ve tried a couple different things, but each time I wear it, it makes my face itch 🙁
I love Masckara.. when I first used it I had a hard time with the method. I thought it didn’t cover well. Then I started spraying the Stay Spray in my hand, then applying it like a moisturizer. The application of the pallets go on much easier. Once I had my makeup in place, I would then spray the stay spray directly onto my face, then blend with a damp blender, reapply and blend more until I look the way I want. Finish with a pressed powder. I’ve never been happier with my results until Masckara. I also am not selling it or getting it for free!
Hi Wynne! Thanks for sharing that! What an interesting method that I bet a lot of people haven’t tried. I really appreciate you reading and weighing in with your clever tips! I’m happy it’s working so well for you 🙂
These products have TALC! Ugh why would anyone launch a makeup line and still use talc. Not to mention the other questionable ingredients