Best Drugstore Foundations

There are a few things the drugstore has that your local Sephora or Ulta doesn’t. Most importantly, candy. Being able to grab Twizzlers alongside your fresh mascara is key. They also offer convenience, availability and affordability. For this reason, I really like giving you drugstore options for as many products as I can. Foundation shopping can be tricky to buy and this guide will get you started. I’ve recently narrowed down the best drugstore foundations that are also cruelty free and here are the winners. I’ve chosen 3 different options based on skin type and level of coverage. I like them all but choose the one that suits your skin type and desired coverage. Wet ‘n Wild Photo Focus Foundation
Best for: Oily Skin or those who like a matte finish
Coverage: Medium to full
Finish: Matte
Shade Range: 20 shades available but limited stock in stores.
Best Application Method: A buffing brush seems to work best but a damp beauty sponge is helpful for more dry skin or those who want a bit less coverage.

Pros: Great coverage, blends well, staying power.
Cons: The shade range offers few yellow undertones. I have Soft Ivory and Soft Beige, which I have to mix for an appropriate shade but it’s still not yellow enough for me. LA Girl Pro Coverage Liquid Foundation
Best for: Dry to very dry skin, mature skin
Coverage: Full
Finish: Luminous, dewy, not at all matte.
Shade Range: 15 plus white adjuster. Shades do go very deep but not very light.
Best Application Method: I like to use a damp beauty sponge since it’s a thicker texture.

Pros: Amazing coverage, healthy dewy finish, HD friendly
Cons: If you’re oily, or even combo, skip this. It gets borderline greasy feeling and for my dry skin, that’s fine, but a lot of people wouldn’t be on board. I had to buy the white adjuster to get the shade ‘Fair’ where I needed it. This is a versatile product to have though as you could adjust other foundations that are too dark. 
Best for: All skin types, normal
Coverage: Varies, sheer to full depending on application
Finish: Satin, semi-matte
Shade Range: 24 with nice mix of pink and yellow undertones. From very light to very dark. I have ‘Natural’.
Best Application Method: I like to use a buffing brush. It’s fluid-like texture is too easily absorbed by sponges.

Pros: Blends great, customizable coverage (can add to moisturizer, oils, primers, etc.), works best for most skin types
Cons: Priciest option, could stick to dry patch if skin isn’t well-hydrated due to it’s thin consistency.

There’s likely a great option in here for anyone’s skin type and desired coverage. I hope it’s been helpful! All products were purchased by me with my own money.

While you’re here, I have a giveaway going on you may want to enter. I’ll be doing 4 more this month too so check back 😛

a Rafflecopter giveaway










  1. Kinzi Jarvis

    08/05/2017 at 12:25 AM

    Thank for Ivy for this post! I was just was in search for a new foundation and I’m going to try one of these out! I love following your blog! You’re amazing! ❤️

    1. Kinzi Jarvis

      08/05/2017 at 12:26 AM


  2. Erica

    08/05/2017 at 1:07 AM

    Thank you for using rafflecopter for your giveaways. Simple and fun!

  3. Tamara Moore

    08/05/2017 at 7:59 AM

    I’m entering your awesome give away! Thank you for all your expertise on makeup! I always enjoy reading your posts

  4. Kayley

    08/05/2017 at 10:19 AM

    I’m entering the giveaway! I’m not sure how to post a picture of my pet in the comments, so if you click the link in my profile you will be taken to a bunch of pictures of her (her instagram)! 🙂

  5. Amanda

    08/05/2017 at 11:13 AM

    I would have never thought wet n wild would have made the cut, lols! I always hated that makeup in the 80s!!
    The other brands, I’ve never heard of but the Nyx has my attention!
    Thanks for your honesty and great reviews!

  6. How to do makeup - Wake Up For Makeup

    08/17/2017 at 10:47 PM

    […] Foundation. Here are my favorite drugstore […]

  7. best wet n wild products - Wake Up For Makeup

    09/04/2017 at 11:52 PM

    […] Focus Foundation There’s a reason this one made it in my Best Drugstore Foundations. This has great coverage at an even better […]

  8. Rachel Wade

    11/07/2017 at 3:53 PM

    I’m entering the giveaway, great post!

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