We tend to have low expectations of house brands. It makes sense. The packaging isn’t as fancy, the fonts are kinda weird and they may not smell quite the same. Not everything from a house brand is solid but there are usually a few stellar why-pay-more finds.
The Ulta Beauty Collection brand contains such things. For me, these 9 Ulta Beauty products are the brand’s hero products. You can save yourself some money and rest assured you’re still getting quality, cruelty free products.
Full Coverage Liquid Concealer I was looking for a cheaper alternative to my beloved Urban Decay Naked Skin one day and stumbled upon this gem! It blends out really nicely and gives the right amount of coverage too. The shade range is also really good.
Plush Drama Mascara This mascara has the full, fluffy brush style I like and gives me dark, lush, voluminous lashes. It reminds me of another old fave (that isn’t cruelty-free) L’oreal Voluminous.
Tinted Eye Primer Peach Glow I have used this as a cream shadow, not an eye primer and I love it. Peach Glow is a gorgeous color for green and blue eyes. I like to apply a matte crease color and then pat this onto the lid for a beautiful sheen with low effort. Just make sure not to apply too much as it could get a little greasy feeling.
Gel Eyeliner Pencil I love a soft, smudgeable eyeliner and this one is really easy to work with. I prefer the dark brown one for a subtle daytime look.
Juice Infused Lip Oil I have this in coconut and it smells delightful. It really hydrates and gives a glossy shine without a thick or sticky feeling on.
Lash Placement Tool This can be used to place false lashes as it says, but what I really like it for is fusing false lashes together with your natural ones after applied. I used it to pinch and sandwich them together as one and it seems to really help on clients.
Self Tanning Applicator Mitt I don’t think any self tanning should be occurring without a mitt and here’s an affordable, easy to use one. I like the double sided one so you can get extra mileage out of it!
Nail Polish Ring I always thought these looked kind of silly, until I tried one. It really does make painting your own nails easier and more stable by holding your polish bottle so that you can easily work from it.
Ultra Slim Brow Pencil Though I didn’t buy the right shade for myself, I know a few other makeup artists that really love these and I can tell the formula is a nice ABH dupe for far less. Now is the perfect time to spend at least $19.50 on Ulta Beauty Collection products because you get this bomb sample bag worth $88 FO FREE when you do. Seriously, one of these bags is how I discovered so many of my favorites the last time. Like, so worth it.