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To conceal means to hide, keep something secret; prevent it from being known or noticed. But what if your concealer …

Kitsch is a female-founded and owned hair and beauty accessories brand. In 2010, Cassandra Thurswell founded the Kitsch, starting out …

Here’s what you need to know to make sure you’re getting your makeup done safely. I will tell you things to look for and what to ask for.

There’s yet another new clean beauty line on the Sephora block called MERIT. The brand was founded by entrepreneur Katherine …

I do makeup for men often, except in my profession, it’s called male grooming. From TV talent to political candidates, …

I really love Trader Joe’s. It was so exciting when it first came to my Des Moines, IA and my …

When I first saw Pop Beauty, I thought it had an affiliation to Popsugar. It doesn’t. Pop Beauty is actually …

If you’re among the 689 million TikTok users, you’ve likely heard the phrase, “let me put you onto something” followed …

Ulta continues to make big strides in the beauty industry and as usual, their 21 Days of Beauty sale comes …