Will Glossier’s Wowder powder wow you?
I’ve had Glossier Wowder for a while and realized I’ve never actually talked about it here.
How freakin rude of me. Who do I think I am?!
I really like certain things about Wowder and find it not as ideal in other ways, but don’t worry; we’ll talk about all of that.
Packaging
Glossier Wowder is a plastic jar with a mesh trampoline through which the product is dispersed. I actually really like this delivery method and prefer it to traditional sifters.
It’s worth noting that the mesh could get dirty over time if you’re dipping a brush into it repeatedly.
Formula
Wowder is a silky powder formula that is:
- Hypoallergenic
- Dermatologist tested,
- Talc free
- Paraben free
- Fragrance free
- Vegan and of course
- Cruelty free
As with many setting powders, Glossier’s Wowder contains silica. In addition, it also contains silicone, diamond powder, kaolin clay and vitamin E. I have no issue with any of these ingredients and find them right at home in a powder.
I consider Wowder more of a finishing powder, for an all over blurring and softening effect rather than a true setting powder.
Shade Range
Wowder comes in 5 shades and the darkest shade is quite dark, which is nice to see.
I have the lightest shade, shade G11-G12, very light. This corresponds to their concealer shades. It is light enough for me, but may not be for everyone.
For finishing powders, I would say the shade range is good really.
Wear
I can say with certainty that Wowder makes my makeup wear noticeably longer and controls shine. This is a great setting powder for the hot months, but in the winter, I find it a bit too drying, likely due to the kaolin clay.
For combo/oily girls, I’m sure you wouldn’t have an issue with that at all and would find that this effectively controls shine.
Value
At $22 for 7.2 grams, Wowder is a good value, IMHO. There’s also the option to order the Wowder Brush with it for $35 which is a great deal, considering the brush is $20 alone.
Wowder Brush
The Wowder Brush is made of synthetic bristles with a short, lightweight, aluminum handle. It’s flatter shape is nice for pressing powder into the t-zone but I like it best for contour and bronzing powders.
It comes in a carrying pouch, which is a must for travel. I cannot tell you how many brushes I’ve seen swimming in the bottom of a makeup bag cesspool of germs.
While I like this brush, I don’t feel that it’s a must-have for applying Wowder and I actually prefer a larger, more rounded brush for that. If you need a new bronzer brush, you may enjoy this.
What I like about Wowder
- Pore minimizing finish
- Silky texture
- Packaging
- Shade range
- Increases wear of makeup
- Truly controls shine
What I don’t like about Wowder
- I don’t love this for setting under eye concealer.
- I find Wowder doesn’t apply well with a damp sponge; stick with a brush.
- This feels a little dry in the winter for me so it might be best for combo/oily skin or relegated to the summer months.
Overall Thoughts on Glossier Wowder
Wowder is a really nice finishing powder for the hot months and/or oilier skin types. It definitely increases the longevity of my makeup and slightly softens the appearance pores too.
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