Hi, have we met? I’m Ivy.

I’ve been working in the beauty industry since 2012, when I started this blog and began working for Sephora inside JCPenney, RIP. Now, I spend my days working as a freelance makeup artist and I really love my job.

I live with my husband Jake and our 4 rescue cats just outside Des Moines, Iowa in a home we built. We love filling our house with mid century furniture.

I love animals more than makeup and because of that, only feature cruelty-free products on this blog.


  • If you’re into astrology, I’m a Sagitarrius.
  • If you’re into the Enneagram, I’m a 3.
  • I’m an extroverted introvert, at least I think?
  • I have a Bachelor’s Degree in Studio Art
  • I was a graphic designer for about 5 years
  • I get super carsick
  • I’m a pescetarian
  • My mom found my name in the obituaries
  • I’ve done makeup for a real housewife
  • I love foods that many hate like black licorice candy and Peeps.