Meet Root
Beauty brands are like awesome friends. You meet some that are so great, you can’t wait to introduce them to the rest of your group! Well, I’m pleased to introduce my newest friend, Based in Waverly, Iowa (Midwest represent!), Root makes vegan, gluten-free, chemical-free mineral makeup that is sans fillers and full of pigment and customizable functionality. It is also very affordable, cruelty-free and made in America! I’ve been exploring Root’s products over the past month, as I’ve been creating blog content for them, and much to my mineral makeup skepticism, I am blown away. I want you all to know-if I wasn’t impressed, I wouldn’t be sharing this on my personal blog at all.
It isn’t often that I actually get to meet the founder of a company whose products I use but I had the pleasure of meeting founder Krista Dolash recently. I basically interviewed her over dinner and was so impressed with everything she shared with me. I love that she is extremely picky about every product they sell. I love that she refuses to get her jars from China, preferring to source them here in the US and she’s willing to pay more to do it. I love that when I asked what her big goals were for Root, she didn’t say to make X amount of money, take over the world or be the #1 makeup brand. Krista said her goal is just continue to make great products but also focus and improve upon their existing ones, ensuring they’re top notch before getting ahead of themselves.
I already have some clear Root favorites-things I’ve been reaching for everyday, so I thought I’d share!
I suggest checking out if you’re looking for makeup that is natural, affordable, easy and awesome!
This post does not contain affiliate links. I don’t make anything from any of the links here. Root provided product for the purpose of creating tutorials but all opinions expressed are my own, wishbone 🙂
Chelsea
05/21/2015 at 1:12 PMLOVING your new layout girlfran!!
Ivy Boyd
05/21/2015 at 10:16 PMThank you so much!!
Gwen Gilbert
10/26/2015 at 5:15 AMI know this is an older post, but I’m wondering if you might have input on my BareMinerals mystery. Noticed you mentioned itching, which I definitely experienced with that brand. In most cases, itching is chalked up to the bismuth oxychloride, but I reacted to the matte formula. BM matte is supposedly free of that ingredient.
At first I thought I might have an issue w/mica or titanium dioxide, but nope. No trouble with Mineral Fusion loose base, which has those two appearing first & third in the ingredients. Sadly, they no longer make this product, so I think I’ll be ordering some Root samples.
Anyway, did the matte BM also make you itch? If so, any thoughts on a possible culprit? I tend to wonder if their “soil complex” (i.e., mystery dirt) could be to blame. Last time I tried to use it, I didn’t make it 5 min before racing to the sink to wash it off.
By the way, this is a great blog. The Root products look promising for my newly finicky skin. I’m excited to find a minimal ingredient product that impresses someone that enjoys creating glamorous looks and is familiar with high-end products.
Often “green” makeup reviews are written by folks that are strictly into an outdoorsy, minimal makeup look. Nothing wrong with that, but doesn’t inform me which products can handle my sloowwwly fading PIH. Your post was a welcome exception.
How would you compare the finish to the Meow products? Their fullest coverage looks nice, but perhaps more matte than I’m after. The Meow “sensitive” line (pampered) has some glow, but not sure about coverage. Root & Meow are the two brands I plan to try asap. Sorry for the long ramble.
Ivy Boyd
10/26/2015 at 1:33 PMHi Gwen! That’s really interesting what you shared about the Matte formula. I had only tried the original. I might look through this list of ingredients, as bareMinerals conveniently only lists the “active ingredients” on their website: http://www.ewg.org/skindeep/product/312489/bareMinerals_Matte_Foundation%2C_Medium_Beige_%282010_formulation%29/ One other thought I have is that you could be sensitive to the animal hair used in the bareMineral’s brushes or even the brush cleanser you used? Thank you so much for reading and your kind words. I am learning more about natural, safer products but it’s a long journey and I think we all just need to do the best we can. I really like that Root is affordable. I’ve never tried Meow, though I totally love that their foundation shades are named after cats!! I read through their ingredient list and it seems very similar to Root yet at a higher price point. It looks like Meow has a wider shade range for sure. Thank you again for reading and commenting. I so appreciate it! 🙂
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