When you find the right path for yourself, like true love, your wedding dress, and the first house you buy, you really just know. I felt that feeling the very moment I started doing makeup on others professionally.  Much like falling in love with my husband in college, it was as though all the lights on the circuit board lit up. It clicked. It made such sense to me. I have the extraordinary pleasure of being able to #ShareBeauty as a freelance makeup artist. Self and Sephora taught, I have found my place, and I can’t imagine where I’d be if I’d never given myself the freedom to pursue it or if I weren’t surrounded by people who support me.

Making Feelings
A makeup artist, hairstylist, nail artist-these professions are all so much more than their titles. Beyond great hair, makeup and nails, we get to be “feeling-creators”. I’m not selling you product or a service, but rather, a feeling. A feeling that you will carry with you all day long! A feeling that changes how you act and appear to others. That’s what the #ShareBeauty project is all about!

If I do my job right, and I listen to you, look at your natural beauty and choose the right products, I can make you truly feel something. In the beauty industry, you hold the power to give someone a new perspective. When someone feels good about themselves, it shows. It radiates into every other part of their life. After a great haircut, or getting your makeup done beautifully, the sun shines a little brighter, you are more cheerful to your partner and friends, kinder to the checkout person at the grocery store. Can you imagine what it would be like if everyone felt even a little bit better about themselves? And it isn’t all superficial either.

Just some of the beautiful faces I’ve had the honor of getting to know through makeup! Photos by Zach Boyden-Holmes for Juice Magazine and myself.

The Selfie Movement
While many find the selfie movement a tad annoying and overwhelming, I think at it’s core, the selfie is a very positive thing. Feeling good enough about how you look that you want to remember it is such a beautiful thing. We shouldn’t have to apologize for our self portraits. It’s hard enough to like yourself!

Today, a selfie is the #1 way I can tell if someone loves their makeup! If someone is truly feelin’ their look, out the phone comes so they can capture it and share it! I just love that. Women have texted me selfies later and it’s the cutest thing to me, that they’re still enjoying their makeup and the way it makes them feel.What I love about makeup artistry, almost as much as the makeup application itself, is meeting other women and connecting. If I do your makeup, we’re probably going to be friends from that day forward. I make new friends every week almost and it’s such an awesome perk.

Check out this super cute video from Regency Beauty Institute, “Beauty Grew All Around”, about the beauty makers of the world!

Get Involved
I am so thankful that I get to #ShareBeauty everyday, through my blog and through my makeup work.

Regency Beauty Institute and one of my all-time favorite sites, Refinery29, have partnered on an amazing contest, #ShareBeautyContest. I encourage YOU to take a photo, a selfie if you will, trying out summer beauty trends. Refinery29 will release a new trend for inspiration every Monday through August 13.
This week’s trend is watercolor nails.

Upload your photo to Instagram and hashtag #ShareBeautyContest and you will be entered to win a $2,000 VIP beauty treatment from Regency Beauty Institute and Refinery29.  And you guys? This prize is awesome.
You could win a $1,000 Sephora gift card and a $1,000 package that includes a beauty makeover, mani/pedi, blowout, facial, and spa treatment!! Contest runs through August 13th.

Thanks to Regency Beauty Institute for sponsoring today’s discussion!


Photos by the amazing Heather Welch Puri.



    1. Ivy Boyd

      07/24/2014 at 8:48 AM

      YOU’RE awesome Kelly. You are. No but seriously, thanks 🙂

  1. Coeli Nartey

    07/24/2014 at 10:23 AM

    This is one of your best pieces, Ivy Savanah!

    1. Ivy Boyd

      07/24/2014 at 10:31 AM

      You think? Thank you 🙂 And thanks for encouraging me to share beauty everyday! <3

  2. Jess Zimlich

    07/24/2014 at 1:04 PM

    My sister went to Regency in Topeka 🙂 This post is so encouraging 🙂 I love the positive light it brings to the “selfie.”

    1. Ivy Boyd

      07/24/2014 at 1:59 PM

      Awesome! What does your sister do now? I wish I could go back in time and attend Regency too! But I already have one student loan 🙁

  3. Beauty & The Beat

    07/24/2014 at 4:18 PM

    OMG! This was so well-written! I admire your talent as a pro makeup artist and respect your passion for the industry. Thanks for sharing your story! Please stop by and check out mine as well! http://bit.ly/sharebeauty

    1. Ivy Boyd

      07/24/2014 at 4:36 PM

      Thank you so much! You’re a doll. I checked your post out too and I love your blog! 🙂

  4. daydreamingbeauty

    07/26/2014 at 6:21 PM

    I’m loving reading what everyone does to share beauty! I love your take on the confident selfie! 🙂

    1. Ivy Boyd

      07/26/2014 at 11:20 PM

      Thank you SO much! I love the name of your blog by the way!

  5. Amanda Amaya

    07/26/2014 at 11:51 PM

    I love when I can read something like this. Sometimes I feel like I’m the only one who gets this excited about doing others makeup, not because I make them look good, but because I make them feel good too! Thanks for sharing!

    1. Ivy Boyd

      07/27/2014 at 5:43 PM

      Thanks for reading Amanda! Isn’t makeup just the best?! I’m so glad it makes you feel the same!

  6. farida

    07/27/2014 at 5:38 PM

    Even I’m not a big fond of makeup but i totally agree with the feeling part! Is the giveaway for u.s residents only?

    1. Ivy Boyd

      07/27/2014 at 5:42 PM

      Hi Farida! So, I’m editing this comment I left you because I just realized which giveaway you’re asking about! Oops! This one runs through August 13th, and yes, I checked for you and it’s U.S. residents only.

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