7 Awesome Black Owned Makeup Brands you should be buying

February is Black History Month and I didn’t want to let it pass without acknowledging how you can support women of color via beauty purchases.

While I do typically use affiliate links, this post will not contain any.

Instead, I will link directly to the brand, and should you choose to purchase from any of these links, I will not make any commission for that. Did you know that the most profitable way to support a brand is actually through their site? When any brand retails in Ulta, Sephora, etc., those retailers do take a cut so it’s definitely something to consider.

The following black owned makeup brands cater to all shades of the skin tone rainbow. Even if you don’t have a deep skin tone, that doesn’t mean you won’t find your perfect foundation shade, favorite new eyeshadow palette or holy grail setting powder from these black owned brands.

Beauty Bakerie

The award for cutest black-owned brand goes to Beauty Bakerie. The wear time of the Matte Lip Whips is truly impressive and the Flour Setting Powders are so freakin precious. They are so precious that Huda Beauty came under fire for ripping them off. Beauty Bakerie responded with such class and I was so impressed because I know that has to be frustrating.

Juvia’s Place

You want pigment? You want range? Juvia’s Place is literally the place to be. Their cult-status eyeshadow palettes give you an electric range of shades but they’ve also expanded to foundation, eye and lip products. I’ve heard the foundation is amazing btw.

The Lip Bar

I adore The Lip Bar lip products, and having met the founder, I can tell you she is gracious and well worth supporting. They recently launched in Target and despite the name, also offer foundation, blush, and eye products. You can see one of their lip colors on in this holiday makeup post I did.

Black Opal Beauty

I love Black Opal’s lip colors and stick foundations. I know the lab that makes this line and it’s a great US-based company. I am wearing one of their lip colors in this vampy fall makeup look.

Uoma Beauty

Uoma, pronounced “oh-ma” (beautiful in Southeast Nigeria’s native language) arrived in Ulta last year and I’ve been hearing rave reviews of their foundation ever since. With 51 shades, ranging from very fair to dark brown, and 6 formulas, I’m not surprised. The Shade Finder tool on the Uoma Beauty site is super comprehensive and helpful! They also have brow products, vivid eyeshadow palettes, lip colors and more.

Danessa Myricks Beauty

Having met her while taking one of her classes, let me tell you; Danessa Myricks is one of thee most joyful and dear people on the planet. She is the queen of dewy, glowy skin and makes products so that you can be too. Her Dew Wet Balms are unlike anything else and her Colorfix tubes are safe for eyes, lips and cheeks.

Black Up Cosmetics

Hi, can we talk about these blushes?! I’m dying over those face brightening neon hues. I first noticed BlackUp Cosmetics on Sephora’s website and I’m impressed with their range of products, including contouring powder and various luminizing and strobing products that can often be limited to lighter shades in other lines.


You vote with your dollar and this month, consider voting for these black owned makeup brands because they truly are B.O.M.B.

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