As a working makeup artist, I have never wanted to sell products. I just want to do great makeup. Even when I worked at Sephora, selling wasn’t my main goal. My clients mean a lot to me and I’m protective of the trust they place in me. They often ask me questions like: what is this foundation? Where can I buy these eyeshadow colors? Can I buy this lip color? Can I buy this from you? I’ve been trying to figure out an easy way to connect my clients with the only foundation I use in my kit-RCMA, assemble a palette of shadows they’ll actually use every color in and be able to refill, guide them on how to use certain brushes etc. without spending tons of time writing detailed emails with links and sending them on a wild goose chase across the internet/Sephora/Ulta/Target.
Because I keep it real with you guys, I have always hated network marketing/direct sales. I am so not about that life and I can’t even sugar coat it. It bums me out when someone cool starts talking like a robot, drinking the KoolAid and you’re like, “great, another one bites the dust!’ Opportunity! Cruises! Financial freedom! Be your own boss! Gag. Oh, and getting added to Facebook groups that I want no part in? Cue the rage.
In my quest to find a solution to clients wanting to purchase what I use, enter LimeLife by Alcone. I first heard about it at The Makeup Show. James Vincent (one of my #1 makeup idols) spoke about them and then one of the founders, Madison Mallardi, spoke in a keynote later that day. I really liked their vibe and wondered why I’d never heard of it before. The way LimeLife by Alcone came about is pretty cool. Alcone Company opened in 1950 as a pharmacy that also sold makeup to Broadway perfomers. It’s been an institution for NYC MUAs ever since. Makeup artists were constantly referring their clients to the Alcone store and they wanted to find a way to compensate them for it. So, what they did was take their top-selling products and have those pro brands manufacture them for Alcone. They are then branded as LimeLife. The formulas are the exact same. Here is the breakdown of what is what for my makeup artist friends or makeup-obsessed:
- Botanical Foundation=RCMA Color Process Foundation
- Waterproof Complete Concealer=Kryolan Dermacolor
Perfect Eyeshadow=Original MAC formula pre-Estee Lauder acquisition, Il Makiage. LimeLife has since perfected the formula, removing the parabens.
- 10 Years Younger Setting Spray=Skindinavia. Ingredients are identical to Urban Decay All Nighter as Skindinavia makes Urban Decay’s setting sprays for them.
- Signature Vegan Brushes=bdellium Tools, curated by makeup artist Kat Aragon
- Come Clean Brush and Sponge Shampoo=London Brush Company
I got to know a little more about LimeLife by Alcone when I worked on this story for More.com. The Beauty Guide I interviewed, Danielle, was one of my favorites and I really enjoyed getting to know her and more about the company. She was not spammy, robotic, annoying or creepy. Fast forward to a month or so ago, I saw that celebrity makeup artist Lottie was doing a collaboration with none other than LimeLife. Lottie is absolutely amazing, working on campaigns for Urban Decay, Make Up For Ever and Tarte, just to name a few. Her background is similar to mine (former graphic designer), and I love her style. Knowing that she was putting her name on LimeLife by Alcone products piqued my interest even more and assured me that it must be the real deal, because trust me, she is.I have been trying out LimeLife products for awhile now, using them on clients and myself. As with any product I try, I remain picky, jaded, skeptical, obsessive and always seeking to determine one simple thing: do I recommend it? The answer to this question determines if I’ll be telling you more about LimeLife by Alcone here on my blog and/or possibly retailing it to my clients. It does meet some very important qualifications:
I think you’ll see that I’m not the norm as I’m not going to tell you that I am obsessssssed with everythiiiiing. I purchased all of these with my own cash money and I’ll never talk to you like anything other than a friend.
WHAT I THOUGHT
Rating System: Love, Like, Meh or Nope
Botanical Foundation: LOVE I already knew I loved this because it’s RCMA, my forever favorite. If you want to wear the same foundation that Kim K, Ariana Grande, J Lo and Beyonce wear, here ya go. It has 50% pigment but can be worn as a tinted moisturizer all the way up to a concealer. I apply with a damp beautyblender or LimeLife’s Blenderful sponge and it’s the most beautiful, realistic coverage that looks and photographs like real skin. There’s about 20 reasons why it’s the only foundation I carry in my freelance kit and why my most-viewed YouTube video is about it.
Waterproof Complete Concealer: LIKE This is the most opaque, full coverage concealer I’ve ever tried. It really is totally waterproof too; I tested it! It’s excellent for covering tattoos, melasma, hyperpigmenation and birth marks. 2 warnings though: it has an old lady scent at first (it fades away) and creases when used on the under eye area for me. Kevyn Aucoin made this formula popular when he famously used it as foundation. The coverage is supreme so you could even skip foundation all together.
Perfect Eyeshadow: LOVE Hands down, the most pigmented eyeshadows I’ve ever tried, and that’s saying a lot. I love that you can create custom refillable palettes, use them wet or dry and as brow powders. If I could compare them to anything, I would compare them to LORAC Pro shadows, but believe it or not, they are more pigmented still. I am planning a separate post on these with swatches.
Perfect Blush: LOVE While I wish there were more than 2 matte colors, these are mega pigmented and the pan sizes are huge so it will last you forever. The shades with shimmer look radiant on the clients I’ve used them on. 1-Alive and 3-Possible are my favorites and 6-Glowing is a really nice subtle highlighter.
10 Years Younger Finish Spray: LOVE Being that Urban Decay’s All Nighter is the only setting spray in my kit, a spray made by Skindinavia, and the ingredient list for this one is identical, I already loved this. It truly works and is worth the 5 seconds it takes to spritz it on for long-lasting makeup.
Enduring Lip Color: LIKE I’m not a huge liquid lipstick fan but these smell really good, apply smoothly and wear well. They don’t feel nearly as dry as other liquid lipsticks. Creme Brûlée is a really pretty shade that would be flattering on almost anyone. I also love Macaroon for a deeper, mauve nude.
Enduring Lip Liner: MEH I prefer lip liners that you sharpen, vs. this retractable style as these types can break more easily I find. However, 02 is the perfect beige nude liner if you do a truly nude lip and it applies smoothly and evenly. That being said, they aren’t my favorite formula or packaging format.
Perfect Mascara: LIKE Turns out, Alcone was the first to do a fiber mascara, before anyone else. Though I’m not necessarily crazy about fiber mascaras, this is the easiest one I’ve tried. It’s one step; the fibers are already infused into the formula. It’s buildable, being one of the few mascaras I own that actually looks better with a 2nd or 3rd coat. It doesn’t get clumpy or spidery. I haven’t had any issues with flaking, smudging or irritation. Though it’s not waterproof, it somehow lasted through an emotional day and sad movie with no running!
Signature Lipgloss: LIKE My mom helped me solve the mystery of what this smells like. She used to make strawberry mousse and this gloss smells like the packets of strawberry powder. The packaging is super smart with a mirror on the side. The formula is non-sticky. The color Grace is pretty but sheer. It’s nice but not the most amazing lip gloss I’ve ever tried or anything. UPDATE: the shimmery shades smelly like strawberry mousse and the opaque ones more like buttercream. I think the opaque ones smell wonderful.
Perfect Bronzer: MEH I won’t reach for this too much as it’s pretty shimmery. On mature skin, it can enhance texture and pores if not used carefully. It does create a nice glow but I would like it so much better minus the damn shimmer. Younger clients would enjoy it I’m sure.
I’m looking forward to getting amazing foundation onto more people’s faces and connecting my clients to professional products that put pigment first. They’re pro-kit worthy and were used at Fashion Week if you had any doubt.
If you want to know more about a product, let me know. If you’re a makeup artist who is considering retailing a line like LimeLife, feel free to ask as many questions as you want. I’ll review their skincare in a future post and highlight certain products that I find impressive.
But don’t worry. I won’t call you; you call me. xo
All products purchased with my own money. Post contains links I will make commissions on.