7 makeup dupes to grab at target now

Target is my best friend, my fairy godmother and my spiritual advisor, all rolled into one. More realistically, my grocery store, beauty supply store and coffeeshop too.

We’ve already talked about the best skincare at Target. I shop there so often that I’ve found plenty of makeup dupes too in my time spent wandering the aisles.

Here are 7 makeup dupes that you must add to cart next time you’re in the pearly aisles of the Targ. With all the money you save, buy yourself a fun Starbucks drink on your way out. I’m currently into the pistachio cream cold brew.

Hero Cosmetics Rescue Balm +Red Correct

I love a color corrector but we ride cruelty free here, and the much-hyped Dr. Jart Cicapair cream isn’t. Not only is the Hero Cosmetics Rescue Balm +Red Correct Post-Blemish Recovery Cream $12.99 vs. $21 for the same size of Dr. Jart, but in a more hygienically packaged tube. I compared the two products more in depth HERE.

Versed Glow Drops

This product is actually 2 dupes. The Sheer Golden shade is what I use instead of the $46 Charlotte Tilbury Flawless Filter. The Sheer Bronzed shade is what I love way more than Drunk Elephant’s D-Bronzi Drops. You could get both shades for the same price as D-Bronzi, $36.

e.l.f. Brow Lift

Anastasia Beverly Hills Brow Freeze for $23-we don’t know her! Why bother when e.l.f. Brow Lift is $6 and does the same thing. It’s easy to apply, holds great and doesn’t flake.

No. 7 Lift & Luminate Finishing Powder

We have another Charlotte Tilbury dupe and this time it’s a $13 dupe for the $46 Airbrush Flawless Finish Powder. I like this for setting under eyes but have set my t zone as well for mattifying and a pore softening finish.

NYX Slim Lip Pencil

I’ve probably used these $5 lip pencils longer than any other product in this post. I go through them so fast in my freelance kit. No need for a $21 MAC lip pencil; MAC isn’t cruelty free anyways. I love the shades Nude Beige and Nude Truffle for lip contouring, Mauve for a true mid tone, Ever for a shy red and Peekaboo Neutral for a Pillowtalk dupe.

pixi pencil liner

Pixi Endless Silky Eye Pencil

I honestly think I might like these even better than the similar Urban Decay 24/7 Liners. True to the name, they are just so soft and silky, which makes them easy to apply and smudge and smoke out as I love to do. My favorite shades are Black Cocoa, Matte Mulberry and Deep Plum.

e.l.f Power Grip

A client brought me this $10 primer to use on her and I was amazed at how similar it is to the $36 Milk Hydro Grip primer. It’s especially great for oily skin and/or hot climates and feels lightweight.


  1. Emily

    03/10/2023 at 10:17 AM

    Well, well, well, looks like Target is the new Sephora! Who knew you could find all your makeup dupes there?
    You know, there’s something about walking down these aisles that makes me feel like a kid in a candy store – only this time, the candy is going to make me look like a supermodel (or at least that’s what I tell myself).

    1. Ivy Boyd

      03/10/2023 at 12:00 PM

      Girl, you get it! I get that feeling on most of my target runs! 🎯 🍭

  2. Faye

    04/05/2023 at 11:07 AM

    I like elf products because they have this perfect eyeliner.

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