Wake Up For Makeup

Best Skincare at Target

04/05/2022

You know her, you love her, and if the statistics ring true, 75% of you live within 10 miles of her. Target is Mecca for many, providing groceries in an attractive environment, and yes, also skincare! Their beauty department grows more robust all the time, especially with the addition of Ulta stores within many. Sadly,...

I tried new clean beauty brand MERIT

03/22/2022

There’s yet another new clean beauty line on the Sephora block called . The brand was founded by serial entrepreneur Katherine Power, known for brands like Who What Wear, Versed, and Avaline. Power seems like the person everyone wants to be friends with. I’ve been particularly impressed with what she’s done with Versed and honestly...

Best Dollar Tree Beauty Buys

03/21/2022

If the phrase, great Dollar Tree beauty products sounds like an oxymoron, look; you just have to trust me on this. In the hierarchy of dollar stores, I rank Dollar Tree top tier, even if they did recently transition to being the $1.25 store 😒 While I certainly wouldn’t buy all my beauty supplies at...

Best Beauty Products of 2021

12/25/2021

2020 was a year that we were all lucky to survive. 2021 was too. I hope I’m not saying that about 2022, but based on what I’ve seen? Honey, I will be. I’ve noticed that tragedy often creates gratitude, as an unexpected side effect. Trust me when I say that I am grateful for every single...

Beauty Gifts Holiday Gift Guide: The Big One

12/09/2021

Whether you’re the one shopping for a verified beautyphile, or furiously writing up a last minute list to hand off to some poor soul, I’ve rounded up the very best beauty gifts this season. These are what I’d gift if I were you. These are what I’d ask for, if I were you. We are...

8 Glossier Gifts for the Cool Kids

11/17/2021

Time to impress the cool kids for the holidays. If you’re shopping Glossier, well guess what? You’re a cool kid yourself. These are my picks for the Glossier gifts that are sure to delight. I hope this helps and that you get or give Glossier this holiday season!