Wake Up For Makeup

Pop Beauty: The Affordable, Awesome Brand You’ve Never Heard of

03/30/2021

When I first saw , I thought it had an affiliation to Popsugar. It doesn’t. Pop Beauty is actually a London-born vegan and cruelty free brand, founded in 2002. Their packaging is recyclable, sourced from certified sustainably managed forests. If this still hasn’t impressed you, all of their products are $14 or less. To think...

Trying Viral TikTok Beauty Products So You Don’t Have To

03/20/2021

If you’re among the 689 million TikTok users, you’ve likely heard the phrase, “let me put you onto something” followed by a beauty product that promises to “change your life.” Unlike YouTube or Instagram, TikTok somehow feels more real, less edited and filtered, thus more trustworthy in terms of product reviews. I’ve enjoyed trying some...

Make sure to grab these beauty buys during the Ulta 21 Days of Beauty Sale

03/14/2021

continues to make big strides in the beauty industry and as usual, their sale comes through in a major way. These are the beauty buys you’ll regret not buying. The value is insane, the quality just as. I encourage you to shop the sale my new favorite way, online, then picking up in store with...

Testing out the e.l.f. products with the most hype

03/08/2021

In a time where some beauty brands seem to be flailing, struggling or just shutting down all together, is, dare I say, thriving?! They’ve launched several products in the last year or so that have achieved TikTok fame and cult status. Of course I had to try them out, so here’s my take on whether...

My proven formula to grow lashes long and strong

02/11/2021

Of all the beauty-related questions I get asked, the topic I get asked about most is definitely lashes. How can you grow lashes? Are your lashes real?What are the best mascaras for long lashes?Do lash growth serums work? Genetics help of course, but there are several products, treatments and steps you can take to grow...

What to buy or skip from Jason Wu Beauty new at Target

02/03/2021

Next time you’re strolling the beauty aisles of Target, you might notice a chic new brand, . After 8+ years working in the beauty industry, I still love the hype and intrigue of a new brand, so of course I purchased a bunch of products to review for you. I will start by saying that...