Wake Up For Makeup

Testing out the e.l.f. products with the most hype

03/08/2021

In a time where some beauty brands seem to be flailing, struggling or just shutting down all together, is, dare I say, thriving?! They’ve launched several products in the last year or so that have achieved TikTok fame and cult status. Of course I had to try them out, so here’s my take on whether...

My proven formula to grow lashes long and strong

02/11/2021

Of all the beauty-related questions I get asked, the topic I get asked about most is definitely lashes. How can you grow lashes? Are your lashes real?What are the best mascaras for long lashes?Do lash growth serums work? Genetics help of course, but there are several products, treatments and steps you can take to grow...

What to buy or skip from Jason Wu Beauty new at Target

02/03/2021

Next time you’re strolling the beauty aisles of Target, you might notice a chic new brand, . After 8+ years working in the beauty industry, I still love the hype and intrigue of a new brand, so of course I purchased a bunch of products to review for you. I will start by saying that...

Head to the Container Store for the best makeup organizer

01/15/2021

When I stored my makeup in drawers, it was out of sight, out of mind. I would find I never used certain products, simply because I’d forgotten I even had them! This has made the best makeup organizer, allowing me to actually see everything, thus utilizing more of my products. There are many versions of...

2020 Year in Review: Best Beauty Products…and the worst

01/05/2021

On October 27th, in between folding laundry, chatting with friends in a group text and listening to a podcast, I received a pretty uncool email. To summarize, it read: Hello Ivy Boyd,You have tested POSITIVE for COVID-19. Please follow these recommendations. The days that followed, were not physically miserable, thankfully, but mentally, very hard. I am already...

Vegan Skincare Must Haves for Animal Lovers

01/01/2021

One of my bridal clients messaged me on Instagram, asking me about the best vegan skincare brands. While, I’m not vegan, I’m a major animal lover and cruelty free makeup artist who eats a Pescatarian diet and enjoys trying vegan dishes. When I have a vegan client in my makeup chair, I am happy to...