Testing out the e.l.f. products with the most hype

In a time where some beauty brands seem to be flailing, struggling or just shutting down all together, e.l.f. Cosmetics is, dare I say, thriving?!

They’ve launched several products in the last year or so that have achieved TikTok fame and cult status. Of course I had to try them out, so here’s my take on whether these elf products are worth the hype.

Camo CC Cream

Seemingly meant to rival the $39.50 It Cosmetics CC Cream, this $14 full coverage CC cream comes in 20 shades, vs. the measly 12 It Cosmetics offers.

I love how they’ve broken the shades into warm, neutral and cool undertones, making it easy to find your match. I was surprised at how perfectly Fair 140 W matched me.

Camo CC Cream, Camo Concealer Sponge, Wow Brow

Camo CC Cream Breakdown

  • $14
  • SPF 30
  • Best for oily skin
  • Full coverage so not technically a CC cream
  • Bonus ingredients like niacinamide, anti-aging peptides and collagen
  • Great shade range 
  • Settles into pores over time on dry skin like mine

Worth the hype?

Yes, but only on normal to oily skin types. My dry skin kinda looks like a nightmare with this.

Camo Concealer Sponge

This sponge was launched to pair with elf’s Camo concealer products and if it were a teardrop shape, it would the closest material match to the Beautyblender I’ve used.

Camo Concealer Sponge Breakdown

  • $5
  • Becomes an oddly-long shape when wet that is a little awkward to hold
  • Marshmallowy soft so great for under eye blending
  • Ivory, so will stain easily

Worth the hype?

Yes. It’s a great $5 sponge that does a lovely job at blending liquids and creams.

Hydrating Camo Concealer

I couldn’t avoid this concealer; it was everywhere! As with most concealers, only use what you need. Any excess of product in the under eye area will crease with time.

Hydrating Camo Concealer Breakdown

  • $6
  • Great coverage 
  • Minimal creasing when properly applied and set
  • High pigment load
  • Not particularly hydrating, despite name 

Worth the hype?

Yes. For a full coverage drugstore concealer, this is pretty excellent.

Bite-Size Eyeshadow Palette

It seems impossible for a $3 eyeshadow palette to be anything but mediocre. While I don’t consider the elf Bite Size palettes to be anything earth-shattering, I was pleasantly surprised!

Bite-Size Eyeshadow Mini Palette, Cream & Sugar

Bite-Size Eyeshadow Palette Breakdown

  • $3
  • Nice shade selections overal and per palette
  • Shimmer shades have great pigment
  • Matte shades a bit pigment poor
  • Blends easily with minimal fallout
  • Shimmers seem to apply best with finger
Wearing Bite-Size Eyeshadow Palette in Cream & Sugar

Worth the hype?

For $3, sure, but if you have other palettes you like, you don’t need this. It’s not super pigmented so whoever said that, you could do better.

Poreless Putty Primer

I don’t agree with the name, as we need to stop trying to achieve the impossible ideal of “poreless” but this primer balm is super popular.

Poreless Putty Primer

Poreless Primer Putty Breakdown

  • $8
  • No pilling or rolling on the skin
  • Easy to apply and blend
  • No scent
  • Feels hydating

Worth the hype?

No. I didn’t feel that this minimized pores or kept my makeup on any longer. I still think the original Smashbox Photo Finish Primer still minimizes pores and fine lines best. They are, after all, the “primer authority.”

Ride or Die Lip Balm

I feel like this ultra-thick lip balm is a $5 version of the Bite Beauty Agave Lip Mask. It comes in 7 shades/flavors and contains simple, tried-and-true hydrators like jojoba and castor oil.

Ride or Die Lip Balm in Tough Cookie, Mighty Mint

Ride or Die Lip Balm Breakdown

  • $5
  • Nice thick formula for overnight wear.
  • Tough Cookie shade makes a pretty nude lip
  • Cheeky Cherry scent is absolutely rank and should be removed

Worth the hype?

Yes. This is the best drugstore lip balm I’ve found.

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