Beauty brands are like awesome friends. You meet some that are so great, you can’t wait to introduce them to the rest of your group! Well, I’m pleased to introduce my newest friend, Root! Based in Waverly, Iowa (Midwest represent!), Root makes vegan, gluten-free, chemical-free mineral makeup that is sans fillers and full of pigment and customizable functionality. It is also very affordable, cruelty-free and made in America! I’ve been exploring Root’s products over the past month, as I’ve been creating blog content for them, and much to my mineral makeup skepticism, I am blown away. I want you all to know-if I wasn’t impressed, I wouldn’t be sharing this on my personal blog at all.
It isn’t often that I actually get to meet the founder of a company whose products I use but I had the pleasure of meeting founder Krista Dolash recently. I basically interviewed her over dinner and was so impressed with everything she shared with me. I love that she is extremely picky about every product they sell. I love that she refuses to get her jars from China, preferring to source them here in the US and she’s willing to pay more to do it. I love that when I asked what her big goals were for Root, she didn’t say to make X amount of money, take over the world or be the #1 makeup brand. Krista said her goal is just continue to make great products but also focus and improve upon their existing ones, ensuring they’re top notch before getting ahead of themselves.
I already have some clear Root favorites-things I’ve been reaching for everyday, so I thought I’d share!
I suggest checking out Root if you’re looking for makeup that is natural, affordable, easy and awesome!
This post does not contain affiliate links. I don’t make anything from any of the links here. Root provided product for the purpose of creating tutorials but all opinions expressed are my own, wishbone 🙂