Wake Up For Makeup

What to buy or skip from Jason Wu Beauty new at Target

02/03/2021

Next time you’re strolling the beauty aisles of Target, you might notice a chic new brand, . After 8+ years working in the beauty industry, I still love the hype and intrigue of a new brand, so of course I purchased a bunch of products to review for you. I will start by saying that...

Head to the Container Store for the best makeup organizer

01/15/2021

When I stored my makeup in drawers, it was out of sight, out of mind. I would find I never used certain products, simply because I’d forgotten I even had them! This has made the best makeup organizer, allowing me to actually see everything, thus utilizing more of my products. There are many versions of...

2020 Year in Review: Best Beauty Products…and the worst

01/05/2021

On October 27th, in between folding laundry, chatting with friends in a group text and listening to a podcast, I received a pretty uncool email. To summarize, it read: Hello Ivy Boyd,You have tested POSITIVE for COVID-19. Please follow these recommendations. The days that followed, were not physically miserable, thankfully, but mentally, very hard. I am already...

Vegan Skincare Must Haves for Animal Lovers

01/01/2021

One of my bridal clients messaged me on Instagram, asking me about the best vegan skincare brands. While, I’m not vegan, I’m a major animal lover and cruelty free makeup artist who eats a Pescatarian diet and enjoys trying vegan dishes. When I have a vegan client in my makeup chair, I am happy to...

5 Last Minute Beauty Gifts at Ulta

12/22/2020

If you’re shopping for last minute gifts at Ulta, you’ve made a very wise choice. Throughout quarantine, Ulta has made it so quick and easy to shop safely. I’ve made several online orders that I pick up in store, or curbside, sometimes within a matter of hours. It’s so simple and has actually saved me...

The Best Mascara: My current rotation

12/19/2020

I may not be able to tell you the absolute best mascara, and that’s because I have never been in a committed relationship with one. I am always using 3-5 different ones, depending on the day, my desired outcome, etc. However, these are the 4 mascaras currently in my rotation, and why. , $29 First...